Wix SEO Checklist
A complete guide to make your Wix site SEO-ready — from site structure and keywords to mobile speed and structured data.
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Setup & Foundation
Use a Custom Domain (Not wixsite.com)
Switch from the default Wix subdomain to your own domain. It improves branding, trust, and SEO.
Run the Wix SEO Setup Checklist
Use Wix’s built-in SEO Setup (formerly SEO Wiz) to configure basic settings like site name, keywords, indexing, and checking SEO readiness.
Enable SSL / HTTPS
Ensure your Wix site runs on HTTPS (SSL). Wix provides this, but verify it’s active.
Let Wix Auto-Submit Your Sitemap to Google
Wix automatically creates and submits your sitemap (/sitemap.xml) to Google when your site is connected. This helps new pages get indexed faster without manual uploads.
Connect to Google Search Console & Bing Webmaster Tools
Verify your site with Search Console / Bing Webmaster and submit your sitemap (Wix auto-generates sitemap.xml)
Verify Your Wix Site in Bing Webmaster Tools
Add your site in Bing Webmaster Tools and verify by adding the meta tag via Wix’s SEO settings. This lets you see Bing-specific metrics and indexing issues.
Submit Your Wix Sitemap to Bing
Wix auto-generates a sitemap (e.g. yourdomain.com/sitemap.xml). Submit it in Bing Webmaster Tools so Bing knows your pages.
Use IndexNow via Wix for Faster Indexing
Wix supports IndexNow, which automatically notifies search engines when you add or update content. This reduces crawl delays and helps new pages appear in search results quickly.
Technical SEO
Control Robot / Indexing Settings
In Wix’s SEO settings, ensure pages you don’t want indexed (like staging, archive tags) are hidden or set to noindex. Use the robots.txt editor if needed.
Avoid Duplicate Content / Canonicals
Use canonical tags via Wix settings if you have duplicate pages (e.g. filtered content). Ensure your main version is canonical.
Set up 301 Redirects for Changed URLs
If you rename or delete a page, use Wix’s redirect manager to redirect the old URL to the new one. Avoid broken pages.
Use Structured Data / Schema Markup
Enable or add schema (Article, FAQ, Product, etc.) in Wix. Wix already adds structured data in some parts; adjust as needed
Use the Wix Site Inspection / Site Audit Tool
Run Wix’s internal SEO audit or “Site Inspection” features to detect broken links, missing titles, or issues. Fix what’s flagged.
Enable Accessibility / Alt Attributes for better Indexing
Make sure your site uses good color contrast, readable fonts, and proper alt text on images. These matters help Google understand content and improve accessibility
On-Page SEO
Set Page Titles & Meta Descriptions Individually
In Wix’s “SEO Basics” or page settings, customize unique titles and meta descriptions for each page. Avoid relying on defaults.
Use Clean, Readable URLs / Slugs
In Wix’s page settings, make URLs short, lowercased, and keyword-focused (no long strings or parameters).
Use Heading Hierarchy Properly
Use one H1 per page and structure subsections with H2 / H3. Use Wix’s style / heading tools for this.
Add Alt Text to Images
In Wix’s image settings, always fill the alt text field with brief, descriptive text for images and graphics.
Use Internal Linking Strategically
Link between relevant pages, blog posts, and service pages to help navigation and SEO value flow.
Content SEO
Use the Blog Feature to Publish Fresh Content
Add regular blog posts using Wix’s blog. Fresh content helps SEO and gives opportunities for internal linking.
Customize SEO for Blog Posts
Use the blog post’s SEO panel to edit title, meta, slugs, and add structured data. Wix auto-applies defaults, but you can override them.
Update & Refresh Content
Periodically update blog posts or pages with new data, images, or links to keep content fresh and maintain ranking.
Optimize for Local Search (if portion of business is local)
Add local keywords, city names, embed maps, and include NAP (name, address, phone) on relevant pages. Especially helpful if your Wix site supports a physical location.
Performance & Core Web Vitals
Optimize for Mobile & Page Speed
Choose a fast Wix template and test performance. Minimize heavy animations, third-party scripts, and use optimized media.
Monitor Core Web Vitals & Performance
Use Google PageSpeed Insights or Search Console to watch LCP, CLS, INP. Improve layout shifts, image load, and script blocking.
Follow Wix’s Core Web Vitals Improvement Tips
Wix provides page-specific suggestions to enhance speed and stability. Use its Page Speed dashboard to fix large media, animations, and scripts that affect LCP, INP, and CLS scores.
Compress & Optimize Images
Upload images in optimized sizes. Wix optimizes images internally (e.g., WebP) but avoid uploading overly large files
Avoid Intrusive Interstitials / Overlays
Don’t use full-screen popups or overlays on mobile that block content. These can reduce UX and hurt SEO.
Manage Your Apps / Widgets Carefully
Only use essential Wix apps or embedded code. Remove unused ones to reduce script bloat and improve speed.
Use Wix’s Mobile Editor to Validate Responsive Views
Open your site in Wix’s Mobile Editor to preview and adjust how each page looks on phones. Fix overlapping text, large buttons, or slow-loading elements to ensure good mobile SEO and user experience.
Off-Page SEO
Build Quality Backlinks / External Links
Promote your content to earn backlinks. Even on Wix, external authority matters.
Monitoring & Maintenance
Track Analytics & Errors Regularly
Use Wix’s built-in analytics or connect Google Analytics. Monitor crawl errors, traffic drops, and fix issues quickly.